Bias

Our brain always scans for threats first and rewards second. Unknowns have to be classified as threats until they are assessed. This is partly why notification icons and sounds are so demanding of attention.

Working questions

  1. What are the different types of cognitive bias?
  2. In which situations are different biases most prevalent?

Suggested reading

Thinking, Fast and Slow - Daniel Kahneman, 2011

Blink: The Power of Thinking Without Thinking - Malcolm Gladwell, 2005

Predictably Irrational: The Hidden Forces That Shape Our Decisions - Dan Ariely, 2008

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